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Kelly Kramer
Retail Education-Author-Designer
"Selling Clean
in
Retail Flooring"

$39.95
(includes shipping!)
TABLE OF CONTENTS
BASIC BELIEFS & ATTITUDES
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Basic Belief About Sales
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General Appearance
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Attitude
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Empathy
SALES STYLES AND PRESENTATIONS
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Approaching and Greeting
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The Customer Interview
a) Important Questions
b) Key Questions
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Questions NOT to ask
MEASURING AND ESTIMATING
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Measuring and Estimating
a) Chart for 12' Wide Goods
b) Chart for 6' Wide Goods
c) Chart for 9' Wide Goods
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Square Footage
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"Guess-timating" Question/Answer
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Conversion From Sq. Ft. to Yardage
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Average Room Sizes
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Basic On-Site Measuring
AFTER-SALE FOLLOWUP AND REFERRAL
FACTS AND USES FOR CARPET FIBERS
COLOR AND DECORATING
INSTALLATION BACKGROUND & DICTIONARY
CLOSING STATEMENT
FLOORING DICTIONARY

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Combination Special - $74.95 (Includes Shipping!)
Receive BOTH books: "Stop Selling-Start Winning" & "Selling Clean in Retail Flooring" -
PLUS one Layout Tool!
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