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"Mr. Kramer's book, "Selling Clean in Retail Flooring", is an Excellent Training Manual  for anyone interested in improving their selling skills,  It shows the reader how to become their customers' Expert, and how to get more referrals.

Reg Burnet, President R.B.I.


"I've always believed that good sales people don't SELL anything - instead, people buy  from them.  This book is a great primer for anyone in retail floor covering sales.  It is filled with uncommon common sense, and valuable information!"

D. Christopher Davis, CE.O. World Floor Covering Association

Kelly Kramer is known as a great observer of people, and what motivates them.  He uses what some have called "Uncommon Common-Sense" methods to educate Sales Advisors on how to best help and educate their customers.  Mr. Kramer has spent twenty years as a top retail educational columnist and trainer in the flooring industry, and he is offering these tried-and-true sales methods in his two books - "Stop Selling - Start Winning!" and "Selling Clean in Retail Flooring".


Kelly's professional background includes a degree in advertising, retail salesperson, retail store manager, and a manufacturers' representative.  His expertise in flooring layout and measurement led Kelly to invent "The Layout Tool" -  a scale ruler used for in-home diagramming and blueprint takeoff estimating.  A true student of floor covering sales, Kelly Kramer considers himself to be a Sales Advisor first, and an author second.  His customers find his sales style to be comfortable and even enjoyable!  Kelly's theory is that great sales people are also teachers, who are able to offer product knowledge to their customers.


"HARD SELL", and 'CLOSE 'EM AT ANY COST" are not phrases in Mr. Kramer's vocabulary.  He says:  "I believe that a sale is made when my customer WANTS to buy from ME.  To achieve this, I must master my craft in both knowledge of product and sales ability.  My customer must feel that my service and loyalty are at the forefront of our relationship".


Kelly Kramer stresses, above all else, the importance of ethics and honesty, while striving to meet the wants and needs of the customer.  In doing so, the sales will come!

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