BOOK
"Selling Clean
in Retail Flooring"
HOME
BOOK
"Stop Selling...
Start Winning!"
LAYOUT TOOL
(Flooring Scale Ruler)
SPEAKING
ENGAGEMENTS
(WFCA Approved)
STORE DESIGN
AND LAYOUT
ARTICLES
TABLE OF CONTENTS

INTRODUCTION
    Acknowledgements
    Preface
    What's so Special About This Book?
    Mis-Teachings and Mis-Truths About Sales
    My Personal History

PART 1:  THE ATTITUDE
    Chapter 1    Stop Selling--Start Winning
    Chapter 2    The Trusted Sales Advisor
    Chapter 3    Always Put Your Customer First
    Chapter 4    Do For Others, Not To Them
    Chapter 5    Why the Public Hates Sales People
    Chapter 6    Dealing With Rude People
    Chapter 7    SMILE!

PART 2:  APPEARANCE & EDUCATION
    Chapter 8    Health Can Be Wealth
    Chapter 9    General Appearance, Attitude, Empathy
    Chapter 10   Read, Read, Then Re-read
                           (Education is the Key)

PART 3:  THE CUSTOMER INTERVIEW
    Chapter 11   Interview, Don't Interrogate
    Chapter 12   The Interview Works Both Ways
    Chapter 13   Only Sell to Friends
    Chapter 14   Establishing Credibility

PART 4:  SALES TECHNIQUES
    Chapter 15   On Your Customer's Behalf
    Chapter 16   Never Prejudge
    Chapter 17   Use Testimonials
    Chapter 18   Becoming a Trusted Sales Advisor
    Chapter 19   Approaching and Greeting
    Chapter 20   Always Get When You Give
    Chapter 21   Let 'Em Off the Hook (Problems-No Big Deal)
    Chapter 22   Open--Don't Close
    Chapter 23   It's Presentation, Not Price
    Chapter 24   Appeal to their Honor or Pocketbook
    Chapter 25   Good Listeners Really Do Have Big Ears    
    Chapter 26   Admit Your Weaknesses as a Positive

PART 5:  BUILDING A CAREER
    Chapter 27   After-Sale Followup
    Chapter 28   Full-Time Student of Psychology
    Chapter 29   Career Boosts
    Chapter 30   Closing Statement






 

   
.
  $29.95
  Includes
   S & H!
COMBINATION SPECIAL -  $74.95 (Includes Shipping/Handling!)
Receive Two books - "Stop Selling-Start Winning",
"Selling Clean in Retail Flooring", PLUS One Layout Tool !